Bauer Media
Bauer Media is a European-based privately owned media group. It was originally founded in Hamburg in 1875 and developed over time. Due to this it now operates in 19 countries. Furthermore, in the UK it reaches to over 25 consumers, through their shares with KISS, Grazia, Magic and many more.
Bauer Media Group entered the digital era in the 1990s. This is due to the development of the internet, which relates to cross-media platforms. It is also Britain’s biggest magazine publisher. For example, the magazine Heat launched in the UK in 2000. However, now due to the development of Web 2.0 and its success, it has its own heat radio station and online website heatworld.com. This magazine is mostly aimed at a mainstream audience, however they also have alternative magazines which are targeted at a niche audience. For example, due to the gardening market growing, Bauer released a magazine titled ‘Modern Gardens’ in 2015. The magazine aimed to target audiences which want to enjoy their outdoor living space but are not necessarily experts in gardening.
Bauer’s digital business is connected through Bauer Xcel. Overall in the UK there are around 40 million users accessing Bauer's brands globally, through over 100 websites and 50 digital editions of print based brands. This allows the brand to reach to a wider target audience which may be more interested in technology rather than print. Also, many consumers nowadays expect to access what they can by print also online. This may be due to the development of Web 2.0 which is an upgraded version of Web 1.0; refers to the first stage in the World Wide Web, which was entirely made up of Web pages connected by hyperlinks. Web 2.0 allows consumers to more interactive with the website by sharing pictures, zooming in and out on photos. This causes the reader to be more interested in the website therefore the brand/product.
No comments:
Post a Comment